Join host Mark Hayward as he delves into the world of SEO with Bruce Clay, the industry pioneer who coined the term "SEO." Explore the evolution of search engine optimization, its intersection with AI, and strategies for achieving search dominance amidst algorithm changes. Bruce shares insights from his nearly 30-year career, revealing common misconceptions, his innovative tools, and the future of digital marketing. Whether you're a seasoned marketer or a curious entrepreneur, this episode sheds light on critical aspects of SEO and digital strategies that drive sustainable business growth.

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