Mark Hayward chats with Richard Liverman, founder of Richard Solutions, about the importance of ditching the bland in business branding. Richard shares insights on tapping into creativity, understanding customer journeys, and harnessing the power of testimonials. He emphasizes the significance of building a strong brand beyond just a logo, blending it seamlessly with marketing and sales strategies. They also discuss leadership evolution, risk appetite, and the often-overlooked notion of curiosity as a driver for entrepreneurial success. Tune in for an engaging exploration of creating remarkable businesses.

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