Mark Hayward hosts Roberto Martinez, CEO of Braven Agency, to explore how AI is reshaping business strategies. They discuss leveraging AI in marketing, the significance of brand humanization, and practical tactics for small businesses to compete globally. Roberto shares insights from working with 500 businesses as a Google Digital Coach, emphasizing the importance of community and strategic partnerships. The conversation delves into the opportunities and challenges presented by AI, offering listeners a fresh perspective on scaling smarter and preserving the human touch in business.
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