Short on Cash? You’re Fixing the Wrong Thing, with Ollie Austen
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RSS Feed Your business is short on cash, so you chase sales and cut costs. But what if cash was never the real problem?
Ollie Austen ran Grosvenor Contracts London for 18 years, growing it from two people to around 60 before exiting in 2018. Today he's co-founder of Startup to Stand Up, a peer community for founders.
Ollie explains why tight cash is usually a client relationship problem, and how visiting his top clients cut payment times from 60 days to 30. We also cover founder loneliness, bootstrapping vs raising money in 2026, what buyers look for when you sell, and how to tell real advisers from grifters.
Connect with Ollie on LinkedIn (Ollie Austen) or at ollie@starttostandup.com.
Get behind-the-scenes content at patreon.com/businessgrowthtalks.
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