June 9, 2025

How Curiosity Drives Business Success with Jon Bassford

How Curiosity Drives Business Success with Jon Bassford

Send us a text In this engaging episode of Business Growth Talks, host Mark Hayward sits down with John Basford to explore the transformative power of curiosity in both business and personal leadership. As an operations expert, John provides in-depth insights into optimizing businesses by identifying and eliminating inefficiencies, sharing his unique perspective backed by his experience in law and philosophy. With his recent and upcoming literary contributions, "The Curious Leader" and "The C...

Send us a text

In this engaging episode of Business Growth Talks, host Mark Hayward sits down with John Basford to explore the transformative power of curiosity in both business and personal leadership. As an operations expert, John provides in-depth insights into optimizing businesses by identifying and eliminating inefficiencies, sharing his unique perspective backed by his experience in law and philosophy. With his recent and upcoming literary contributions, "The Curious Leader" and "The Co-Parenting Secret," John brings a wealth of knowledge about innovation in leadership and parenting post-divorce.

Throughout the discussion, John underscores the importance of adopting a curious mindset and how it can break down barriers to growth within organizations. Using anecdotes and personal experiences, he illustrates how businesses can streamline operations and embrace change by fostering a culture of curiosity among their leadership and teams. His approach melds the practicalities of operations management with the philosophical underpinnings of questioning and challenging norms, offering listeners actionable strategies to propel their businesses forward and enhance their leadership skills.

Key Takeaways:

  • Curiosity as a Superpower: John emphasizes that curiosity helps overcome fear and habits that inhibit innovation and growth.
  • Operational Audits: He explains how auditing operations can uncover hidden inefficiencies, leading to optimized performance.
  • Cultural Change vs. Operational Change: John outlines the distinct challenges and approaches required for cultural versus operational transformations.
  • Leadership Alignment: The successful alignment of leadership decision-making processes is critical for organizational efficiency and growth.
  • Personal Growth: John shares insights into personal development and overcoming self-doubt as one progresses in their career.

Resources:

  • John Basford's Consulting Firm: Think Lateral
  • John Basford's Personal Website: John Basford
  • Book: The Curious Leader (Contact to get a free PDF of the first chapter by texting 'Chapter' to 33777 in the US)
  • Upcoming Book: The Co-Parenting Secret (tentatively set for release in mid-2025)

This insightful conversation with John Basford offers listeners a profound understanding of how cultivating curiosity can drive business success and personal growth. Tune in to the full episode to delve deeper into these strategies and prepare for more enlightening discussions on Business Growth Talks.

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