From Sportscaster to Video Business Owner - Mike Perlow’s Unconventional Path to Success
Send us a text In this episode of Business Growth Talks, host Mark Hayward sits down with Mike Perlow, an entrepreneur who made a significant pivot from sports broadcasting to creating a thriving video production business. Mike shares his fascinating journey, starting from a high school sports talk show to becoming a sportscaster, and finally establishing Perlo Productions. His story is filled with lessons on leveraging past experience, understanding digital marketing, and the fundamental imp...
In this episode of Business Growth Talks, host Mark Hayward sits down with Mike Perlow, an entrepreneur who made a significant pivot from sports broadcasting to creating a thriving video production business. Mike shares his fascinating journey, starting from a high school sports talk show to becoming a sportscaster, and finally establishing Perlo Productions. His story is filled with lessons on leveraging past experience, understanding digital marketing, and the fundamental importance of storytelling in business growth.
Mike discusses the unexpected yet organic growth of his company, touching on critical areas like creative leadership and digital strategies that helped him serve big names like Dell and Subaru. He emphasizes the challenges he faced along the way, including learning about business operations on the go and the transition from a micromanager to an innovative leader. Throughout the conversation, Mike offers insights into how businesses can use video content to effectively convey their message, detailing his work with varied clients and the importance of strategic marketing. His transition from broadcasting to entrepreneurship serves as a masterclass in adaptability and foresight, offering listeners valuable insights into scaling and succeeding in business.
Key Takeaways:
- Transitioning Careers: Mike's journey from sportscaster to entrepreneur highlights the importance of adaptability and leveraging past experiences.
- Power of Storytelling: Effective storytelling in video production can significantly enhance a business's outreach and engagement.
- Building Strong Teams: Trusting and empowering a team of freelancers has been essential to the growth of Perlo Productions.
- Client Relationships: Focus on understanding clients' unique needs to create impactful and relevant content.
- Resilience in Business: Persistence and a positive mindset are key to overcoming the inevitable challenges faced in entrepreneurship.
SPONSORS:
If you want to set up a call with Christine Campbell Rapin at Clear Acceleration to achieve your business goals of growth and scale go to
https://book.christinecampbellrapin.com/more-buyers-more-sales?am_id=markhayward
Resources:
- Perlo Productions Website: perloproductions.com
- LinkedIn: Mike Perlow on LinkedIn
- Facebook: Perlo Productions on Facebook
- Connective Networking Group: Check out their platform for more networking information and opportunities.
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