Nikki Nash - author, speaker, podcast host and marketing mentor.

A feature length interview episode with Nikki Nash, who is an author, speaker, podcast host and marketing mentor. 

Nikki Nash is a marketing mentor after she left role as Head of Marketing at a tech start up to start her own business. Her business strategy is to help entrepreneurs create leads and find their dream clients. She does this in a few ways including private coaching, online training, and group sessions. 

We talk about the similarity with being a marketing mentor and a business mentor. 

People hire people similar to them. We discuss how entrepreneurship is honest not based on colour, creed or religion or race. But people are conditioned for business. 

Personal brand for business owners is more important than ever, the pandemic has heightened the need for end buyer wanting to know what sellers stand for. People are inspired to spend their money with ethical people.

Nikki gives insight into her strategy for marketing which is Hook -> Tell story -> Repeat points -> Then take action. 

We talk about her podcast which was initially a solo show with teaching on marketing but developed into conversation about business. She loves her podcast and the opportunities it has given her. 

Nikki talks about previously she was focussed on shifting strategies in your business, and she would move on from idea to idea and never been successful Her mantra now is 

Do less better!

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